Custom fields are one of the most powerful, and most ignored, features in your CRM. If you're storing facts as tags, there's a better way. Here's what custom fields actually do and why they deserve your attention.
Is your GHL tag list out of control? If you've got tags like warm-ish and follow-up-2022 and nobody's quite sure what they mean anymore, it's time for a rethink. Here's how to use tags properly and what to reach for when a tag isn't the right tool.